SEO Executive

at Travelogy India Pvt. Ltd., Kaushambi Ghaziabad

Required Skills, Responsibilities and Duties

• ● Constantly monitor and improve page ranks, authority, and quality & volume of traffic.
• ● Periodic SEO audits in collaboration with the technical team, identify new opportunities.
• ● Keep up with the industry best practices, a hawk eye on Googles SEO updates.
• ● Keep an eye on the competitors SEO strategies and coming up with counter strategies.
• ● Develop and execute successful SEO,SMO & Digital Marketing strategies.
• ● Knowledge of tools like SemRush, Keyword Planner,Google Analytics, Webmaster tools, Hotjar etc.
• ● Good Excel and reporting/dashboarding skills.
• ● Manage SEO budget across different strategies along with their respective quantifiable outcomes.
• ● Understanding of SEM, marketing automation (e.g. Hubspot) would be a plus.
• ● Conduct keyword research to guide content teams
• ● Direct off-page optimization projects (e.g. link-building) and able to implement Meta Tag, Increase Organic web traffic, business and brand value Collect data and report on traffic, rankings and other SEO aspects.
• ● Promote and advertise products and services in multiple paid channels (Google AdWords, Yahoo/Bing network, Facebook ads, Instagram ads, LinkedIn ads, YouTube ads etc.)
• ● Monitoring & Reporting the performance.
• ● Knowledge of ranking factors and search engine algorithms.
• ● knowledgeable and on top of all the latest SEO industry trends
• ● A functional understanding of HTML and CSS. Work closely with Development team
• ● Content, UX/UI and Design teams to ensure alignment with SEO strategies
• ● 100% adherence to website promotion.
• ● Organize and prioritize tasks to meet the timelines while working on the website portals.
• ● Knowledge of Google Analytics, Webmaster, AdWords